Five Signs that Your Local Marketing Needs a Tune-up
Local marketing is a powerful tool that can help any business generate leads and close new business at a local level. It is an unreasonable expectation to think that most business people will be highly skilled in the fine art of local marketing so here’s a quick snapshot of some pointers that may indicate that your local marketing could do with a tune up.
1.Your business is mono-tactical in its approach to generating leads and winning new business. This is quite common – especially amongst small businesses. For example a local plumber may advertise in the local classifieds to generate 100% of his leads and sales. Some companies may use a handful of local marketing tactics. The point here is that your business will go from strength to strength if it increases the actual number of local marketing tactics used.
2.Your company doesn’t have a local marketing budget allocated, but instead will look at opportunities as they arise. This is another popular approach amongst franchisees and small businesses. The key here is that there is no pro-activeness in funding and executing local marketing strategies on a regular basis. Imagine the possibilities that arise when you regularly allocate funds to local marketing programs.
3. Your firm is oblivious to peaks and troughs in your revenue cycle and schedules local marketing activities without thinking about the impact they may have at various times of the year. Just as you wouldn’t dare plant carrots in June because they won’t grow, there my be times during the year when local marketing will have a minimal impact on your target market whilst at other times clients will be falling all over themselves to do business with you. Identifying these cycles and making the most out of them is the key to being successful.
4.Your company doesn’t track the return on investment it gets from any local marketing activity that it implements. This is possibly the biggest local marketing sin a business can commit. Without a formal review of the success of local marketing activities undertaken a company can’t realistically make a well considered decision to replicate or reject a tactic that it has used.
5.Your business doesn’t have a formal, conscious plan that incorporates the use of other people’s people and other people’s money. Your suppliers, local business associations, sponsorship properties and even charitable organisations have much power in being able to assist you in successfully marketing your business throughout your local territory. By identifying ways to use other people’s people, money, resources, advertising, business relationships, time and capital a company can expand its local marketing capability and reach.
So there you have it – some common local marketing mistakes that franchisees and small businesses tend to make and some of the ways to overcome them. By addressing one or more of these five areas a company can positively impact the number of leads and new sales it can attract through local marketing activities.
For more information about local marketing and local area marketing planning, contact Greg Mullane, Marketing Manager, LAM Plan
Sphere: Related ContentBeautiful Fiji – the Country previously Known for Cannibals
If you fly directly east from northern Queensland for 2500 kilometres, you will be over Fiji. Looking down, you would see more than 800 islands — some large enough to hold thousands of people, others are tiny. About 100 of these island are inhabited. If you flew down to 1323 metres while over the island of Viti Levu, you might hit the top of Tomanivi, Fiji’s highest peak. South-east of Tomanivi is Suva, the capital of Fiji. Main cities include Nadi, Sigatoka and Lautoka on Viti Levu and Labasa and Savusavu on Vanua Levu.
Fiji was populated for more than 3000 years before contact with Europeans. Most people living in Fiji had come from other islands in Melanesia, although some came from Polynesia and Micronesia. Villages developed their own customs and dialect. Although the Dutch visited Fiji in the 1600s, regular visits from Europeans did not begin until traders and missionaries made contact with the natives in the early 1800s. This delay was partly due to the reputation of Fijians as ruthless man-eaters.
In 1874, Fiji was declared a British colony. The British brought to Fiji many thousands of Indian workers to work on the sugar farms. Native Fijians resented so many non-Fijians settling in their land, and the British government introduced laws that banned non-Fijians from owning land. Fiji became an independent country on 10 October 1970 with a system of government based on that of Britain.
About 800 000 people live in Fiji. The nearest Australian city in size is Adelaide, with a population of 1050 000 people. Three-quarters of the population live on the island of Viti Levu. Indigenous Fijians make up about 50 per cent of the population, with Indian Fijians accounting for 45 percent. The remaining five per cent are of European or Chinese or people from other Pacific Islands.
Most Fijians live in rural areas, but the number of people migrating to the cities has increased. Life for indigenous Fijians in rural areas revolves around their village. Each village has a chief, who is usually a man. The way of life in the villages is communal, with everybody helping everyone else. Indigenous Fijians speak Fijian and English.
Indian Fijians speak Fijian Hindi and English. Although most Indian Fijian families have lived in Fiji for many generations, their culture remains similar to families in India. Women wear saris, and most marriages are organised by parents when their children are young.
Fiji, like Australia, has a high literacy rate. About 90 per cent of Fijians can read and write (in Australia, it is 98 per cent). However, unlike Australia, education is not compulsory in Fiji, but it is encouraged. The government pays for children to attend, school until year nine, then fees must be paid by students’ families. Most schools are run by religious or community organisations. Fiji also has the University of the South Pacific and the Fiji School of Medicine.
Most Fijians work on farms, and the main crops are sugar and coconuts. Fishing is a large part of Fiji’s agricultural sector. Gold mines also provide work and much-needed income for the country. Fiji’s most important industry is tourism, and many of Fiji’s tourists are Australian. In 1987 and 2000, military coups discouraged foreigners from visiting Fiji, which resulted in an economic downturn.
Fiji’s major attractions are its natural attributes: the sea, the highlands and the islands. Most visitors to Fiji go to enjoy the beaches, with diving and snorkelling being popular pastimes. The Mamanuca group of islands, off the west coast of Viti Levu, have some of the country’s most beautiful beaches. The Abaca Cultural and Recreational Park, north-east of Nadi, contains waterfalls, rainforests and walking tracks that guide visitors through unimaginable beauty.
In 2000, George Spejght, an indigenous Fijian, led a coup against the Fijian Government. Speight and his followers kept Prime Minister Mahendra Chaudhry and other Politicians captive for more than three weeks before releasing them and forming their own government. Chaudhry is of Indian Fijian descent. Speight claimed he was representing indigenous Fijians who did not want Indian Fijians to have political rights. Speight was arrested, and power was given to a newly elected president.
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If you are looking for great value Fiji holidays visit escapetravel.com.au. Escape travel has an exciting selection of cheap holidays for all budgets and tastes. ET181208-5
Linux Training – Running Linux from a Live Bootable CD
One of the easiest, fastest and fun ways to get Linux training, and get experience working with Linux, is to use a Linux live CD / DVD. This is just a single CD or DVD that contains the complete Linux operating system!
You just put the Linux live CD / DVD in your drive, start your system, and the entire Linux operating system boots and runs automatically.
You can work on a Linux desktop, run Linux software programs and go to the Linux command line to run Linux commands – the way the real pros do Linux administration.
There is no Linux installation required!
To run a Linux live version, you need to be able to boot from CD or DVD, but that shouldn’t be any problem. Lots of systems are set up to automatically boot from CD or DVD and you may not need to do anything. But on some systems, you need to change a system setting or hold down a key, like the letter “c” to boot from a Linux live CD / DVD.
Another great thing about Linux live CDs / DVDs is that they’re real cheap! So you can try lots of different Linux distributions (versions) to see which one you like the best.
Linux Tip: To get a Linux live CD or DVD, do an Internet search for “linux live cd”. Look through the list to see which Linux distribution you want. You may even want to get several! You can get them mailed to any place on the planet for a very reasonable price.
Experiment away and have fun trying out lots of different Linux live CDs / DVDs. See which Linux versions, desktops and programs you like. This is an excellent way to learn Linux and get hands-on Linux experience at the same time. Just put the CD / DVD in the drive and boot! — Clyde Boom, Author and Expert Trainer with 20+ Years of Training Successes.
Watch Free Sample I Learn Linux Video Tutorials now at http://www.iLearnLinux.com/ and get over the steep Linux learning curve (tra).
Sign up Now for Free I Learn Linux News to receive Linux tips! Source: http://www.articletrader.com
Sphere: Related ContentInfomercial script generator – free online tool
I’m really starting to get into this infomercial thing. I’ve written an infomercial script generation tool that help to get started. It’s not perfect, but it’s free and it makes a start.
Sphere: Related Contentwikiseek.com
Selling is Easy
“I can’t sell”, I hear you say. Rubbish, everybody can sell. If you ever got hired, sold your car or sold yourself to another person (ie. got married or formed a relationship), you have proven your ability to sell. We sell ideas to other people all the time, we just don’t view it as selling.
The role of a sales professional is to find out what the customer wants rather than whether the customer wants something at all. Once this is done, a sales professional should then help the customer fill that need to the customers’ satisfaction. The principle skills a successful salesperson needs are:
* Putting your customers in a receptive state of mind, making them feel at ease and unpressured.
* Showing interest in their questions or problems.
* Using opinions as selling points (both yours and theirs).
* Supplying facts and helpful information.
* Answering objections in a positive way and never becoming defensive or aggressive.
* Agreeing with customers.
* Suggesting additional merchandise or services.(Value adding)
* Building repeat business.
It’s important that you learn to apply these techniques, although if you apply tact, friendliness, honesty and you know what you’re talking about, you’re 90% there. Not very hard when you think about it.
I know of quite a few small business people who would never consider themselves sales people but have remarkable success at selling their wares by just being themselves. Is this being a good sales person? Probably.
An old friend of mine, Steve owns a pie shop in one of Brisbane’s trendier suburbs. He spent many years of his life working for a hospital. It never ceases to amaze me, and his business partner, how this “untrained” person can sell products by just being himself. He is a natural salesman.
On the days he looks after the shop instead of his partner, the numbers are always up compared to when he’s not there. If you were to ask him if he thought he was a good salesman he would probably say no, but the sales figures speak for themselves.
He does it by being a friendly, likeable guy that loves a joke and a chat with his customers. Most of his customers would never go elsewhere because they like him. I’m sure even if he put his prices up, he would still attract the same clients because they have a rapport with him. They feel good about shopping at his shop; he makes sure they do. Everybody can sell, simply use your own personality and be friendly and courteous. Treat customers the way you would like to be treated.
Top sales people make a point of remembering regular customers’ names, ensuring each time they come to the store they receive a small discount or offering other little extras like helping them to the car with their parcels. As I mentioned before with my friend, he fosters friendships with his regular customers. This fosters loyalty to the business by the customer, quite often regardless of price, because they get preferential treatment. You’ve probably had the feeling yourself when you constantly use a particular business and each time you walk in the people don’t just ask for the order.
Generally, sales people feel awkward about asking the customer for the order. These sales people will never be really successful in sales. A lot of sales are lost simply because the sales person doesn’t put the onus back on the customer to make a decision, they simply leave the decision up in the air which allows the potential customer to quietly drift out the door without having to commit themselves to a buying decision. How many times do you do this? I do it all the time and think to myself, “I’m glad nobody put me under pressure, I probably would have spent money”.
This article supplied by forex trading, sales course and web designer brisbane.
Sphere: Related ContentIs every stainless steel bottle created equal? Protecting your health and the planet
There are two stainless steel mixing bowls in my kitchen cupboard. One feels more solid and has aged gracefully with use, the scratches are almost absorbed into the worn smooth metal surface, and it remains a grayish stainless steel colour. The second, bought at a discount store, has taken a distinct yellow tinge and is displaying tarnish, its surface seeming artificially glossy.
I understand now that there are different grades of stainless steel and the quality will affect how it wears and what toxins it may pass on to to food or liquids contained in it. How will this quality affect my choice of a stainless steel drink bottle? There are important features to think about when choosing a reusable stainless steel bottle
Stainless steel is always manufactured using chromium, because it is what makes steel “stainless”. Other elements are also added including nickel, nitrogen and molybdenum. These elements can leech into liquids, so it is very important that the bottle is manufactured from high quality, 18/8 food-grade stainless steel – but also that you trust the manufacturer is telling the truth when they say what the bottle is made from. Some will claim to make the bottle from the thinnest and cheapest stainless steel they can in order to reduce manufacturing costs and hence pump up profits.
Other features are also important:
- Are the lids made from a BPA free plastic?
- Can you see sharp corners or joins inside where dirt and bacteria can build up?
- Is the thread around the screw top easily cleaned?
- Will the lid leak and can you buy a replacement lid without buying a whole new bottle?
- Does the manufacturer provide a guarantee?
Consider who the manufacturer is. Do they have a long history of quality, who are the real people behind the company and what is their story? In 2004, Klean Kanteen was the first company to make a water bottle from stainless steel. They have continued to lead the way with innovative stainless steel products. Another leading sports hydration company making high quality stainless steel bottles is Nathan, using a clever straw drinking mechanism. Perhaps the grandparent of all stainless steel is Thermos, whose name has become synonymous with insulated bottles for hot water. Many of us grew up taking “the thermos” on a picnic.
From an environmental point of view, is a stainless steel bottle more eco friendly than a plastic bottle? A Life Cycle assessment study published in the New York Times in 2009, considered the environmental and health impact of stainless steel bottle from the extraction and processing of its ingredients, to its manufacture, distribution, use and final disposal. It found that if your stainless steel bottle takes the place of 50 plastic bottles, the climate is better off.
From a human point of view, who made the bottle and was that person treated fairly and compensated for their time. This is the hardest criteria to judge because few of us can actually visit the factories in China where most of the bottles are made. We can at least always go to the manufacturer’s website and ensure they have published a statement about their factory and worker conditions. Again, as with most things in life, we have to make a judgement call on whether we trust the company and what they are saying.
Written by Tracey Bailey, Founder of Biome eco friendly retail stores.
Sphere: Related ContentWhat is Polished Concrete ?
Concrete floor polishing was initially used for a matter of function in commercial buildings and warehouses as it increases lighting using the natural reflection off the floor, eliminates dusting and is extremely low maintenance saving time and money. Polished concrete techniques have progressed and technology now allows a qualified contractor to add colour and different finishes to the concrete making each floor unique which has made polished concrete floors the ideal after flooring solution for residential, retail and office buildings as it is functional and visually appealing.
Concrete is manufactured from natural materials and can also be mixed with some recycled materials; the concrete itself can also be recycled. Concrete is so versatile as its durable, the materials are readily available and it can take in then radiate heat better than other floor coverings as concrete polishing doesn’t change the thermal mass of the floor which is a property that enables materials to absorb, store than release heat.
The materials in concrete absorb the energy slowly and hold it for a long period of time which can help to reduce heating and cooling requirements. Concrete floor polishing eliminates any need for additional floor coverings, all of which would require manufacturing and transportation so polished concrete reduces the effects on the environment. Depending of the quality and condition of the concrete, polished concrete has a longer life cycle than traditional floor coverings and if correctly installed by a qualified specialist in concrete floor polishing it can last forever which reduces the environmental waste which would be caused by replacing carpet, vinyl and tiles.
A polished concrete floor will resemble a polished stone floor; with a high-gloss finish the floor will have a mirror like effect. Polished concrete floors also improve the air quality, unlike carpet it doesn’t trap pollutants or bacteria and the surface is reflective which will reduce the need for unnatural lighting. Polished concrete has many more benefits which cannot be achieved from any other traditional floor covering. The concrete floor polishing process uses non-toxic chemicals, and no sealers or solvents are required.
Concrete floor polishing is created by processing the concrete surface by means of a mechanical process which involves grinding and refining the surface using diamonds till a desired finish is achieved, this process takes some time and only a qualified specialist in concrete floor polishing should be appointed to install a polished concrete floor. Polished concrete enhances the new or existing concrete which reduces the use of energy draining manufacturing processes and fossil fuels used for traditional floor coverings.
There are many different results that come from polished concrete floors by using multiple abrasives which are measured in grits which are generally applied from roughest to finest and each density will refine the surface in preparation for the desired finish. A specialist in concrete floor polishing may use up to nine different grits to achieve the durability, reflection and clarity of polished concrete and will apply a densifier which has a chemical reaction in the concrete resulting in a hard crystalline structure making the concrete floor more durable and resistant to stains, offers extra protection to the floor and prevents water from penetrating the surface. These reasons and more are why polished concrete is the eco-friendly and sustainable flooring solution which cannot be compared to any other flooring option available.
Concrete flooring is a great option. If you are considering polished concrete on the Gold Coast or concrete polishing in Brisbane , and would like a free onsite evaluation call (07) 5549 3573 now. We have offer our unique high-gloss finished backed with a 10 year warranty in Brisbane, Gold Coast and Sunshine Coast.
Sphere: Related ContentGet Married in Paradise? So many choices for your and your wedding party!
When you get married, it is all about the love, sharing that special day with your partner, family and friends. However, as air fares get cheaper and destinations more accessible, it is becoming more and more common for couples to take their weddings off-shore, or off-state to a new and romantic location.
Why is this becoming popular? Firstly, it allows you tailor your wedding around a favourite holiday destination or place of significance. Did you dream of getting married on the beach, frangipanis in your hair and a golden sunset, but you are stuck in the city? Dream no more, tropical weddings are affordable and professional with many tropical destinations offering specialist wedding and honeymoon packages.
Destinational wedding packages can be tailored to suit your dreams. From romantic couple only escapes to complete family and friends getaways.
When thinking of taking your wedding away, beachside nuptials appear to be the preferred escape and Cairns, the Great Barrier Reef in Australia is the perfect destination. Cairns offers happy couples a variety of options. A ceremony on the beach, with the sand between your toes, or something more formal in a seaside chapel, followed by a beach reception with tables set up in the sand. Arrive by car, or for something different, you can kayak or even sky dive into your nuptials. Many couples have experienced the thrill of this in Cairns, Australia and it brings a whole new meaning to pre-wedding jitters or nerves.
Is this not close enough to the water for you? In Cairns, you can even get married underwater, while diving the Great Barrier Reef. Don’t believe me! ~ It has been done, underwater photographers are available to capture your special moment with nemo and a graceful sea turtle as your witness.
If that is too extreme, but you want to include a visit to the Reef in your destinational wedding, then simply plan a half day or full day trip around your nuptials. There are plenty of combinations available in Cairns Australia, from a helicopter trip to an isolated coral cay, to an exclusive charter taking you to a remote, pristine coral reef.
What about your guests? Cairns and the Great Barrier Reef in Australia are considered a must visit destination for many people. Everyone wants to go there, most just need an excuse. Make your wedding a trip of a lifetime for you and your guests by bringing them to Cairns.
As well as being a part of your special day, this tropical paradise offers a range of exciting activities. Reef trips, rainforest excursions, beach horse riding, tropical taste tours and some of the world’s leading spa retreats are all found here.
If you lean more green than blue in your wedding choices, Cairns is the only place on earth where World Heritage tropical rainforest slides down to meet the golden beaches and fringes of the Great Barrier Reef.
These are the world’s oldest continually surviving tropical rainforests and you can get married here, celebrating your love in this pristine nature’s paradise. Let towering cathedral figs be your altar, mossy pavers your aisle and falling leaves your confetti. Rainforest weddings can be as formal or informal as you like. A range of chapels are nestled amongst the greenery for more traditional ceremonies, or slip off your shoes and take your celebrant somewhere remote for a memorable ceremony.
Your guests will thank you for bringing them to this amazing tropical paradise. When they are not at your wedding, they can enjoy luxurious accommodation, explore the reef and rainforest, cuddle a koala or even take an outback tour.
There are many activities to choose from that the wedding party and guests can enjoy. There could be activities such as shopping, snorkeling, boat rides, guided tours or even wine tasting. Just keep in mind that it is typically the bride or groom or their families footing the bill so be sure not to tell your guests the cost of the bill because they more than likely would feel uncomfortable having someone else paying for them.
The great part of destination weddings is that it is usually more intimate and typically only the close family and friends come. So you could have more personal activities. You could have a sleepover the night before the wedding and have everyone over to the hotel for movies, drinks, and popcorn.
Just remember that for many of your guests your destination wedding may double as their vacation. So be sure to find out their plans so that you don’t over book. Some guests may choose to plan their own activities.
Any activities you choose, your destination wedding will be sure to be special and a long lasting memory for many years to come.
When planning your destinational wedding, make sure you use a professional Cairns wedding photographer, because you will want to capture your Cairns Wedding Photography in the best possible light. Photographers can also capture amazing images of you, whilst scuba diving in Cairns
Sphere: Related ContentCommunicating a Service Offering in Cairns
Because services are intangible, marketing messages for services achieve more than sell services. Communications make services more tangible, and offer prospects something firm to measure.
As a result, marketing communications for most services drag around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, speaks loudly and beautifully for itself. Very few services speak for themselves at all.
We implicitly trust most products. We trust that our new tyres won’t blow out, our brown sugar will taste sweet, and our aspirin will cure our headaches without bad side effects. But we are far less trusting and certain about most services.
We worry that our solicitors and web designers will do more than necessary, and bill more than is warranted. We worry that the latest weight loss service will fail, just like the two before it. We worry that our builders will pad their budget and complete the job weeks after they promised. We worry that the collection agency we engage for our service will badger our clients worth keeping and collect only a small part of our outstanding receivables.
So unlike communicating about products, communicating about services must make the service more tangible and real, and must reduce risk for the worried prospect. It’s not like selling Porsche automobiles.
For more information about services marketing and making services more concrete, visit Rob Johnson’s Twitter page. Sponsored by Rob Johnson of http://seocairns.seovoodoo.com.au/
Sphere: Related ContentMail Charity Fundraising
A direct mail campaign is often the most cost effective way to reach many donors. Sending letters also is a simple way to raise money. There is no need to recruit, train, manage and motivate a large group of volunteers. A few talented individuals can run the entire operation. And you will find you will get a lot more volunteers to fold and stuff envelopes than to cold-call potential contributors. That’s not to say all one must do is write a letter, post or e-mail it, and wait for the returns.
What makes mail solicitations difficult is that they are one-sided. No allowance exists for a campaign member to personally motivate prospects. The most enthusiastic letter simply cannot match the give-and-take between a skilled fundraiser and an open-minded potential supporter. Lacking aggressive salesmanship, only minimum gifts can be expected, no matter how well written the solicitation letter and enclosures may be.
Here’s another angle to ponder. Assume that I’m a small-gift prospect with some interest in your endeavors. There’s a good chance that I’ll donate generously to your appeal if you knock on my door or phone because your enthusiasm and presentation will be hard to resist. And how many other organisations will solicit me in these ways? Very few. But send me a solicitation letter and you place your request in the midst of enormous competition for my same gift dollar. And because it’s a letter, I have little problem withstanding its impersonal nature. If your organisation is not among my very favorites, you won’t receive a contribution of any consequence.
You see, although I think highly of your cause, I have a table piled high with fundraising letters, from the best known national charities to all sorts of noteworthy sporting and local groups. I am overwhelmed with mail appeals. After sorting through them and making my top-ranked selections, I find my charitable budget is about depleted. But I still care about your cause, so here’s ten bucks to show you my heart’s in the right place.
With these factors as a downside, letter solicitations produce highly profitable income derived from small-gifts for organizations that plan and carry out meticulous programs. However, first-class mailing programs get extremely involved, both creatively and from a marketing standpoint. There are six elements to understand before considering a direct mail campaign:
1. Fundraising by mail is an ongoing component of annual giving programs. In capital campaigning, letter writing is a tool for wrapping up an appeal and giving thanks.
2. Ongoing mail appeals focus equally on retaining and upgrading present contributors while discovering and cultivating new prospects to make up for donors lost to attrition and to enlarge the group of donors. Present givers won’t always be an available source of funding.
3. Donors via mail don’t come free. Depending on the package, to obtain a new contributor, you can spend from $1.30 to $1.60 (or more) for each initial dollar raised from that person.
4. Mail programs are long-term propositions and instant financial rewards are a rarity.
5. Be clear who you designate as a donor and who you label a prospect. Donors are people currently contributing to your campaign. Someone who gave you a gift two years ago or a person who once contributed a painting to your auction are prospects, not donors. Get used to thinking of three distinct groups: current donors, past donor prospects, and new prospects.
6. Some prospects have more interest in and knowledge about an organisation than others. Cultivated potential donors are first approached because they represent the highest rate of return. For instance, a past donor prospect is a better bet to send you a new donation than someone who once came to a special event that you held. The person who came to the special event is more likely to fund you than someone who never heard of your group.
In planning a full scale mail campaign, don’t lose sight of the fundamental fundraising requirements. Make sure your project has compelling goals, high visibility, specific, attractive, and timely needs.
Additionally, make sure your group has start-up funds on hand for what can become a relatively large investment to get the program rolling. For example, depending on the scale of your operation, you might want to engage a letter shop or mail house to provide the many functions necessary to get your direct mail package to recipients. This is an expensive proposition.
Or you might opt to subscribe to an online software provider to help drive your mail program. Since the highest percentage of return comes from current contributors, they are the first group to target. If a goal is reachable by only contacting these people, expenses will be minimal and your problems will be solved. If that’s not realistic, additional prospects who might fund your project would need to be reached. That’s fine so long as you realize that their percentage of return will be far less than supporters.
For instance, you send a letter to current donors and perhaps {30|40|50} percent of them respond with {donations|gifts}. A letter sent to brand-new {potential donors|prospects} typically yields responses of around 0.5 percent to 2 percent. Until you’ve won over a new potential {donor|giver}, don’t expect relatively large {donations|contributions}. A return of 5 percent to 12 percent can be expected from present donors.
If your group, school or {sports club|club} is looking for fundraising ideas and easy fundraisers, have a look at Goldstar Gifts and Stationery’s easy to manage ideas for fundraising.
Sphere: Related ContentManila Profile
Manila is the political and economic centre of the Philippines, and it serves as a drawcard for people from all over the country. For most visitors from North America or Australia, this metropolis does not seem to merit more than a few days’ visit, after which the tranquility of the provinces may seem all that much more attractive. Although a trip to Manila can be draining, it nevertheless gives the visitor important insights into the culture, history and current state of this island republic, insights that stem from its very wealth of contradictions.
In the sights of foreign conquerors
Natives who settled at the mouth of the Pasig River in Manila have seen a great many conquerors come and leave. The first to come were the Malaysians, who arrived in the Philippines during the pre-Christian era. Hindu and Buddhist rulers from Indonesia followed. Islam got to Manila at the end of the 15th century. The Muslim reign established in the mid-sixteenth century had been in existence for barely a decade when Spanish Catholic sailors appeared on the horizon.
Colonial Manila
Miguel de Legaspi conquered Manila in 1571, declaring it to be the capital of the Spanish colony of the Philippines. Despite the ravages of World War II, when Manila was heavily bombed, traces of the city’s colonial past are still in evidence, particularly in the Intramuros district. Intramuros, literally “within the walls”, meaning within the wall enclosure of the city/fortress. The city centre, with its partially restored wall , is the site of a number of sixteenth-century buildings including Fort Santiago, Manila Cathedral and the church of San Augustin, the oldest in the city.
At the centre of power
The heart of Manila is now elsewhere, in Makati, the modern commercial and banking quarter. Elegant high rises, gorgeous residential estates, super-modern shopping centres and numerous 5 star hotels can be seen. The modern development of this quarter began in the mid-twentieth century. Like much of the development in Manila, Makati is closely connected to the politically powerful Zobel de Ayala family. The family name is found throughout the city, on streets, buildings and public monuments.
They come here not only to pray
Pasay City is located in the south-west of Manila across the superhighway from high-class Makati. On Wednesdays, Pasay is overrun with people. In Baclaran, the faithful crowd into Redemption Church, where weekly services are held in honour of the Virgin Mary. But one suspects that even more Manilans make their way to Pasay in order to patronize the neighbourhood’s famous lech6n stands, known to be the best source of that quintessential Philippine specialty, roast suckling pig.
A bit of folk culture
Throughout Manila, a light rail station is never far away. If your stomach is complaining after a feast of suckling pig, a gentle ride on this elevated railway is highly recommended. The trip back to town can also be made by Jeepney, of course, though it will be slower and more crowded.
Jeepneys were originally former United States Army jeeps that had been made into passenger vehicles with as many as fourteen covered seats. These days, however, most Jeepneys come new from the production line. Skillful painting and ornamentation are a must have for genuine Jeepney status. Most have religious figures as their central theme, but they may include bizarre comic strip images.
Many Jeepneys are so thoroughly covered in advertising that they resemble moving billboards, while others looks like temples on wheels. What’s important for visitors to remember, however, is that Jeepneys follow specific routes, just like buses. It is always best to inquire about the route before getting on board.
For unbeatable deals on Jetstar, Virgin Blue and Singapore Airlines contact Flight Centre.
Sphere: Related ContentWorking from Home
Working from home is becoming increasingly fashionable. I work from home and I love it. I don’t think I could ever toil at an office again, but I must face the possibility that I may have to move my enterprise into business premises if it keeps growing like it has in the last few months. Even if parts of my business move out of home, I’ll try to stay at home myself as much as I can.
Times are changing and working from home, particularly for the self-employed or contract employees is becoming more common. It is pointless paying rent for commercial premises if they are not required. Working from home has many pluses.
You can work back late without getting into strife with your family. You can “drop into the office” anytime you like. You can get up really early if the mood takes you and put in a few hours work then go back to bed. But as a marketing consultant, there is one feature I really like, all the tax deductions!
You can claim some of your household running expenses on your tax return. Based on the floor area used for business purposes, you can claim a portion of your mortgage interest, insurance, rates, water, electricity, maintenance and the bulk of your telephone bill as well as depreciation on the carpets, curtains, computer equipment and so on. At the end of the financial year you will be surprised by the list of deductions.
You will also save on travel costs, wear and tear on your car and more importantly wear and tear on you, having not to deal with peak hour or public transport. Not to mention picking up approximately an extra one to two hours per day of work when you don’t have to travel.
There is a downside to working from home. The first problem is family distractions. Kids home from school at three o’clock, a friend at the front door, phone calls for other members of the family.
You also may not have the perfect workspace, or space may be limited. Work space is vitally important, you must have an area set aside purely for business, nothing else, just business. I have found that it’s best also if you can close the door on the weekends and at the end of the day so you can “leave work”.
I think many of the perceptions of people that working from home is “unprofessional” have lapsed into history. The number of major companies that allow their workers to work from home via the internet has increased enormously in recent times. “Outsourcing” has become a commonly used term and this has brought about a spate of self-employed former employees, most of them working from home.
The other problem that many people working from home suffer is motivation and discipline. You must start work everyday just as you would if you were working for someone else.
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Sphere: Related ContentFascinating Hong Kong
Hong Kong greets visitors from all over the world with a wide grin. The urban embodiment of the compromise between Chinese and European cultures, Hong Kong has long been one of the most vibrant business centres on the planet.
Few travel to Hong Kong for the sights; they come for business and excitement. Hong Kong is so lively it sizzles like the oil in the woks of its ubiquitous street food vendors. Little has changed since the 1997 return of the British colony of Hong Kong to China. The city that flourished through co-operation between the Chinese and British societies is, if anything, more fascinating and vibrant than ever before.
Opium highs and wars.
In the early eighteenth century, the first British traders to arrive at what would be Hong Kong, found only a few fishing villages. The region had no importance at all within the Chinese Empire and had been ignored for centuries.
The British built a trade port here in 1711, and it thrived during the early nineteenth century when goods from China were in great demand in Europe.
As the fashion for Chinese goods declined the British began to deal in opium instead, harvesting it in India and importing it illegally into China, where the Qing dynasty emperor had banned its sale. When the Chinese tried to halt the imports, the British responded with force.
The resulting Opium Wars (1838-1856) were devastating for China. In 1842, the British took control of the city of Hong Kong and it became a British colony. A 1898 pact with China made Hong Kong and 234 nearby islands a British protectorate for ninety-nine years. The treaty expired in 1997.
Negotiations took place in 1982 to modify the original agreement in order to protect Hong Kong’s special status. China had originally demanded control not only of the so-called “New Territories” around the city, but also of Hong Kong itself. Through a series of agreements and concessions, Great Britain was able to prevent Hong Kong from being directly absorbed into mainland China. Instead, on 1 July 1997, Hong Kong was declared a Chinese Special Administrative Region.
Skyscrapers and feng shui.
Hong Kong’s special status has allowed it to remain a modern economic metropolis. Despite its visible modernity, traditional ways of life are never forgotten. The ancient Chinese art of feng shui is still used with new constructions, where measurements are configured according to lucky numbers and windows positioned so as to let prosperity in and bad luck out.
Skyscrapers loom where splendid colonial buildings once stood, only a few of which have survived. In the central district, the Cathedral of St. John, the former French Residence and the Legislative Council Building are among the few traditional buildings that remain.
Omnipresent Buddha.
Traditional life is a stronger presence in the New Territories than in the city itself. Stunning temple complexes are everywhere, built in traditional style in tranquil settings. 10,000 Buddhas Monastery is one of the most frequented. This number represents “very many” or “countless” in Chinese, rather than a specific number of Buddhas.
In fact, there are more than 10,000, perhaps as many as 13,000. The enormous bronze Buddha towering above Lo Pin Monastery on the island of Lantau is the largest Buddha in the world, measuring 26 metres tall. Visitors can climb a steep path of 260 steps to reach it. The panoramic view from the top definitely rewards the effort, as does the spiritual enlightenment achieved along the way.
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Sphere: Related ContentHow to Sell Your Vehicle
Unless you are thinking about keeping your old car and giving it to someone else, you will eventually need to sell it. There’s many ways to sell your vehicle, but first let’s consider the preparation of your vehicle prior to advertising or trading.
Presentation is the major factor
The first thing one should consider when selling an old vehicle is how you can sell it for more money. The technique, which most people seem to overlook, is to simply make it look absolutely stunning!
This does not mean just washing and vacuuming it, although that’s a excellent start. It is the overall preparation and detailing that counts. This is a well-known secret of most used motor dealers.
You would be surprised to see the condition of some of the vehicles they purchase, but after a few hours in the detailing shop you wouldn’t think it was the same vehicle! The best advice to anyone selling his or her car, is to have a professional car detail carried out. This will cost you around the $200 mark and it will be money well spent.
It will, in effect, save you hours of hard work trying to do it yourself with nowhere near the same result. This alone will add hundreds of dollars to your vehicle, particularly when selling online.
I know of people who have had their car detailed and fallen back in love with their car deciding not to go ahead with the sale.
Once the detailing has been completed you should make sure any small defects are repaired. It is also important that you have the service books and any relative mechanical history at the ready, as this is now becoming a major factor when buying or selling a used car. If a service is due or near due, make sure you have it done prior to selling. This will give a prospective customer a good idea of how well you have kept your car.
What is your car going to sell for?
Before you start selling your vehicle, either privately or to a dealer, you must know its market value. There is nothing worse than advertising your vehicle with a highly inflated price.
One way to find out the approximate value of your vehicle is by studying the motor section of your local newspapers, which will give you a reasonable guideline. Another way is to look in dealership yards to see what price similar vehicles are being sold for, but you must remember these vehicles have profit margins built into them to cover the dealer’s operating costs and over-stock.
Alternatively, the web can provide a wealth of information on vehicle valuations. This is only web-based information and is generalised, so it does not give you accurate pricing on your own vehicle because of the specific condition and accessories fitted.
Web sites where you can gather this type of information are the individual dealership web sites and vehicle pricing-guide sites such as www.redbook.com.au and www.glassguide.com.au
This information is purely to assist you in making a qualified and rational decision when buying or selling your vehicle. Remember, these sites are to be used only as a guideline, they are not entirely accurate as they do not take into consideration the individual buying or selling parameters within the different states.
There are always variations to the rules about pricing, so you should follow your intuition when setting a price and be sure to leave room for negotiating in your asking price. Your starting price should be higher than the price for which you really want to sell your vehicle.
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